Thursday, April 7

6:00 PM – 8:00 PM

How to Market Your Practice

7:30 AM – 8:30 AM

8:30 AM – 8:45 AM

Welcome to Lawyernomics 2016

Avvo founder and CEO, Mark Britton, will take the stage to open Lawyernomics 2016!

8:45 AM – 9:45 AM

Morning Keynote: UnSelling: The New Customer Experience

Unselling is about the big picture: creating repeat customers, not one-time buyers. Creating loyal clients that refer others, not faceless numbers. Becoming the go-to firm for something, before they even need you.

In this highly energetic and engaging talk, audiences will learn:

  • Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
  • Why social media can be the wrong choice for your business.
  • Why the people you hire matter more than the tasks you hire them to do.

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

9:45 AM – 10:15 AM

Morning Break

10:15 AM – 11:15 AM

A Step By Step Guide to Winning at Search in 2016

Search engines are constantly changing the display of results, and the algorithms that determine top ranking positions. With recent studies suggesting that search engines and directories are a major source of new clients for law firms, it is extremely important to stay up to date on how to perform online. Mike Ramsey will cover the latest and greatest trends and tactics for local search, SEO, and everything in between.

11:15 AM – 12:00 PM

Four Advanced Marketing Tactics Any Firm Can Implement

Your law firm established an online presence and you are creating content, still…you would like your law firm to have a greater edge. In this session, Jabez LeBret will cover four advanced online marketing tactics you can implement right away to get more clients. Even though there is no “magic bullet,” there are strategies that make a difference. You will walk away with a road map and clear directions for how to make it happen.

12:00 PM – 1:00 PM


1:00 PM – 1:45 PM

Afternoon Keynote:Good Content vs. Good Enough Content: A Fight for Sore Eyes

This is a run-of-the-mill session description about a typical presentation that will deliver good information but in an ordinary, lackluster manner.

Do you want to come to this session, based on that description? Eww. Of course not. Sounds kind of dull, right? So why is it that so much content is like this description’s first sentence? At best “good enough.” And at worst lifeless and uninspired. Come to this fun session to hear Ann Handley counsel you on creating content that’s engaging, because your audience demands it and your firm deserves it.

You’ll leave better equipped to:

  • Tell better (and braver!) stories, using stronger, more ripped writing and a unique point of view
  • Create “best of breed” content to attract the clients you want (and repel the ones you don’t)
  • Be a little outrageous (and also know when to dial it back)
  • Inspire the best work out of writers and content creators across your firm

The biggest missed opportunity in content marketing is playing it too safe. Let’s do this!

1:45 PM – 2:15 PM

Take Your Content Marketing to the Next Level

Following Ann Handley’s inspiring speech, Avvo Vice President of Marketing, Leigh McMillan, will provide an outline of specific tactics to creating great legal marketing content. You’ll understand what bigger, braver, and bolder content looks like in your practice area, and how to make it work for your firm.

2:15 PM – 2:45 PM

Afternoon Break


2:45 PM – 3:30 PM

Network your way to Success – Ethically

The practice of law is based on relationships – with clients, potential clients and referral sources. Personal networking is the best way to create and sustain those relationships.
Unfortunately, many lawyers will do anything to avoid networking.
The key to successful networking is to find the networking method that matches your personality – the one that makes you feel the most comfortable and confident. There are as many ways to network successfully as there are individual lawyers. In this session, Roy will help you find yours.
Also, remember that networking, unless done correctly, can expose a lawyer to violations of the rules of professional conduct. Roy will also cover the relevant ethics rules – what you can and cannot do.

LinkedIn & Facebook Strategies for Getting More Clients

Social media can be a powerful tool for attracting new clients and cases—if you use it right. In this session, Jamie will walk you through the must-know steps of using LinkedIn and Facebook to build awareness about your law firm and grow your practice. You will also learn how to differentiate your law firm from your competitors on these social networking site.

3:30 PM – 4:15 PM

10 Ways to Attract New Clients with Legal Video

In this video marketing “crash course,” you will learn 10 methods for implementing legal video that attracts and converts new clients. These methods include (but aren’t limited to), website implementation, social sharing strategies and advanced YouTube strategies. Michael Mogill will also cover how to plan and produce different types of legal videos that effectively generate new clients.

Website Design Best Practices

Is your website driving traffic? Once people land on your website are they doing what you want them to? Are you able to convert that traffic into leads? In this session, Chad Henkel will speak on website design and optimization best practices. This includes the latest design, tools, tracking, reports, pitfalls, needed pages, and high ROI activities that will help attorneys grow their practice online.

4:15 PM – 5:15 PM

Marketing Ethics – CLE 5, 1 ethics credit

Run Your Firm like a Business

8:00 AM – 9:00 AM

9:00 AM – 9:45 AM

A Morning with Avvo: Mark Britton’s State of the Union

9:45 AM – 11:00 AM

11:00 AM – 11:30 AM

Morning Break

11:30 AM – 12:00 PM

Do Lawyers Really Suck? What People are Thinking about You, and Why it Matters

We all have opinions about our clients. But what are they thinking about you? Nika Kabiri shares two years of research on the legal consumer, including what they think about lawyers and how those perceptions impact their desire to hire. Data from thousands of consumers is synthesized and summarized to answer questions like:

  • Can prospective clients really hate you after one phone conversation?
  • Do people care more about where you went to law school or what you look like?
  • Do client reviews matter more than having a TV ad?
  • Do your clients see their relationship with you as a power struggle?
  • What can you do to be THE ONE people want to hire?

Nika will tell you how to leverage insights about the consumer mind to raise your game – and your practice – to the next level.

12:00 PM – 1:00 PM



1:00 PM – 1:45 PM

Running your Practice by the Numbers: Money, Metrics, and Strategic Financial Management

In this session, Christopher Anderson will cover financial management strategies and tips – vital information for every law firm business owner that is not taught in law school. Specifically, Christopher will discuss key financial terms that must be understood and key reports that must be received, reviewed, and acted upon regularly to ensure the long term success of your practice.

How Does Your Law Firm Grow: Eliminating Law Firm Inefficiencies

Alvaro Arauz will dissect the eight departments of a law firm – compliance, operations, finance, human resources, info tech, marketing, quality assurance, and professional development – to show you how to spot time sinkholes, automate workflows, and create uninterrupted blocks of time to help you achieve greater profits with less work.

1:45 PM – 2:15 PM

Towards a Customer-Centered Approach to Legal Services Product Design

Bestselling author Eric Reis (The Lean Startup) defines a startup as “a human institution designed to deliver a new product or service under conditions of extreme uncertainty,” and times for lawyers and law firms have never been less certain. In this session, John E. Grant will discuss why lawyers must learn to harness entrepreneurial techniques like User Centered Design, Lean Customer Development, Agile Project Management, and Holocratic Organizational Structures to harness innovation and future-proof their practices.

Everything You’ve Always Wanted to Know About Your Data (But Were Afraid to Ask)

The terms “Big data” and “data analytics” are everywhere these days. Probably no other professionals create more data than lawyers and their firms – from briefs and filings, to research and emails. But how much do lawyers really understand all of that information? Is it really working for us?

Surprisingly, law firm data is not what most lawyers think it is. It isn’t even located where most of us think it is. Worse, much of our colleagues’ data is hidden. And what most of us don’t realize is that our data is far more valuable than we think. Why? What are we missing?

Attorneys Marty Smith and Kevin Harrang will provide their insights into lawyer and law firm data, why so many in the profession aren’t utilizing their most important asset, and what you can do right now to engage your data and improve your bottom line, increase the satisfaction levels of your clients, and focus on the most rewarding parts of your practice.

2:15 PM – 2:45 PM

Afternoon Break

2:45 PM – 3:45 PM

Discover the Acres of Diamonds in Your Law Firm: Mining the Secrets of the Unconverted Lead

How would you like to learn a proven process to substantially increase the number of cases you are filing without spending another dime on marketing? In the law firm that Richard helped build from $0 to $3.5 million in annual sales in under 2.5 years, over 60% of the sales generated came from the “Unconverted Lead.” In this session Richard will reveal where these opportunities await your attention and the proven methods to turn them into new clients.

3:45 PM – 4:30 PM

4:30 PM – 5:00 PM

20 in 20 & Closing

Don’t miss this entertaining and innovating Lawyernomics Conference traditional closing session – a must-see showcase of 20 new and exciting technologies for lawyers, presented in 20 minutes!

Thursday, April 7

6:00 PM – 8:00 PM

Welcome Reception

Margaux & Lafleur at the Wynn

Kick-off the conference at our welcome reception with fellow attendees, speakers and the Avvo team! We’ll have cocktails and hors d’oeuvres on the patio overlooking the beautiful Wynn Golf Club. Significant others accompanied by a registered attendee are also welcome to attend.

Friday, April 8

7:00 PM – 9:00 PM

Networking Reception

XS Nightclub

Unwind and indulge at XS Nightclub, dubbed the hottest nightclub in the world by Condé Nast Traveler. Enjoy conversations with fellow attendees, speakers, and Team Avvo over drinks and hors d’oeuvres in this swanky yet serene setting. Significant others accompanied by a registered attendee are also welcome to attend. Lawyernomics conference pass and US ID or Passport are required for entry.