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The conference offers 5 hours of California CLE (including 1 hour of Ethics). Attorneys licensed in other states may apply for reciprocal credit.


Day One — Avvo Day Wednesday, April 23rdˆ

1:00PM

Registration Opens

1:30PM2:00PM

Avvo: Built to Last

Mark Britton
Founder and CEO, Avvo

Details

One of the greatest business books of all time is Jim Collins’ “Built to Last,” as it dissects the successful habits of visionary companies. Relying on the BTL construct, Mark will speak to Avvo’s unwavering vision of creating win-win situations for both consumers and lawyers. Mark will also discuss how Avvo’s business has expanded in recent years and where Avvo is headed in the future.

2:00PM3:00PM

How to Maximize Avvo

Avvo Team

Details

With millions of consumers seeking legal services on Avvo.com, the site drives hundreds of thousands of contacts to attorneys every month. In this session learn about the latest free and paid solutions Avvo offers lawyers seeking to increase their visibility and generate more business online. We’ll also address the most common questions and ethical concerns attorneys have about using Avvo.

3:00PM3:15PM

AFTERNOON BREAK

3:15PM4:00PM

Lawyer Website Workshop

Sachin Bhatia
Vice President of Product, Avvo

Conrad Saam
Founder, Atticus Marketing

Details

In this interactive session, Sachin and Conrad will take attendees through a checklist of website best practices. From mobile and search optimization, to site design and architecture they’ll pinpoint the most important elements of every law firm website. We’re asking that attendees plan to have their website in front of them, so they can follow along, determine how well their own website is performing, and learn how to edit areas that can be improved.

7:00PM9:00PM

Welcome Reception at Venetian Pool #1


Day Two Thursday, April 24thˆ

9:00AM

Registration Opens

10:00AM11:00AM

Keynote: Nice Finishes First

Peter Shankman
Author, Entrepreneur, Speaker and Worldwide Connector

Details

Best-selling author, entrepreneur, and global corporate speaker Peter Shankman has one simple philosophy that rules his life: “Be nice to people.” In his latest book “Nice Companies Finish First: Why Cutthroat Management is Out and Collaboration is In,” Peter explains how companies that focus on customer service, employee retention, and simply “being nice,” actually generate up to 30% more revenue, profits and sales than companies who still believe in the “kill your young” mentalities of the 1970s and 80s.

In Peter’s new exciting and humorous speech, “Nice Finishes First,” he’ll explore the multiple ways that creating a “nice” company is more profitable – not only for the company, but for employees, shareholders, and customers as a whole. He’ll offer several real-life examples, featuring companies you use every day, showing how slight top-down changes produce real revenue growth, and will give you a minimum of six actions you can implement in your company right now to start seeing immediate growth.

11:00AM11:15AM

MORNING BREAK

11:15AM12:00PM

Lawyer Meets Client: A Modern Day Love Story

Mark Britton
Founder and CEO, Avvo

Details

When online dating arrived in the mid-90’s, most single people scoffed. “It’s where all the crazies hang out,” they said. 15 years later and there are thousands of dating sites with the biggest sites boasting tens of millions of members. Online introductions between lawyers and prospective clients are still in their early days but not far behind online dating. Mark will speak to the evolution and future of this market and how it will be influenced by things like mobile devices, real time response, inbound marketing and CRM systems. Love is in the air!

12:00PM1:30PM

LUNCH
(included with registration)

1:30PM-2:15PM

How to Build your Brand and Grow your Network

Panelists:

Daliah Saper
Principal, Saper Law

Joleen Hughes
Founder, Principal, and Fearless Leader, Hughes Media Law Group

Jennifer Brandt
Family Law Attorney, Cozen O’Connor

Moderated by Leigh McMillan
Vice President of Marketing, Avvo

Details

Participate in a panel discussion with practicing attorneys who are successfully marketing their firms in different and interesting ways.

2:15PM2:45PM

Top Technology Tools to Streamline Your Law Practice

Niki Black
Director of Business Development, MyCase

Details

During this talk you’ll learn about new and innovative tools that will help you streamline your law practice. By using these cloud technologies and mobile apps you’ll be able to reduce the amount of time you spend running your practice and concentrate on what you do best — practicing law. By thoughtfully implementing these emerging technologies, you’ll save time and money, making you a more effective and more responsive lawyer.

2:45PM3:00PM

AFTERNOON BREAK

3:00PM4:00PM

What’s Your Story? Finding The Narrative That Sets You Apart

Jay Shepherd
Writer, Speaker and Recovering Lawyer

Details

You’re a savvy, modern lawyer. You’ve learned all about the different channels for marketing your practice. You have a website, a blog, and a Facebook page. You regularly update your Twitter, LinkedIn, and Pinterest accounts. So why doesn’t it feel like your marketing efforts are paying off? If you’re like most lawyers, you might be missing the most important part of marketing: the story of you. Human beings learn through narrative, and clients decide to hire lawyers based on their stories (whether they realize it or not). Writer, speaker, and recovering lawyer Jay Shepherd will show you how to find the narrative that will set you apart from your competitors. You’ll get boatloads of real-world advice, along with tools you can use right away to start shaping your story and creating unique content for your marketing channels.

6:00PM8:00PM

Networking Reception – LAVO at The Palazzo


Day Three Friday, April 25thˆ

9:00AM10:00AM

Being Smart With Social Media: Ethics & Effectiveness

Josh King
Vice President of Business Development and General Counsel, Avvo

Details

Most of the ethical concerns attorneys have about social media stem from a misunderstanding of how it is intended to be used. Join Avvo General Counsel Josh King as he explores the effective use of social media, how the ethics rules intersect with rapidly-changing modes of communicating online, and strategies for handling online client feedback.

10:00AM10:30AM

Turning the Industry Around: What Small Firms can Learn from Big Law Mistakes

David Lat
Founder and Managing Editor, Above the Law

Details

There’s no shortage of stories out there talking about the demise of the legal industry. The common theme throughout is that law firms are increasingly struggling because they fail to employ basic business principles. David Lat has been on the front lines covering the news, and will provide his perspective on the changing profession. He’ll discuss how solo and small firm attorneys can learn from the Big Law mistakes to position themselves for success in the future.

10:30AM11:00AM

Strategy for Success: Be an Expert, Advocate and Passionate Lawyer

William Marler
Managing Partner, Marler Clark, The Food Safety Law Firm

Details

William Marler is the nation’s leading food borne illness attorney and managing partner of Marler Clark, The Food Safety Law Firm. Known for his achievements in the courtroom and his advocacy of food safety, during this session Bill will share his story and the business, marketing and communication strategies he has employed to build and grow his brand. We’re not talking SEO and social media tips and tricks – instead, writing and publishing an award-winning blog, speaking to industry groups and giving back to the community. Learn from Bill’s success and see how you too can position yourself as an expert in your area of law.

11:00AM11:15AM

MORNING BREAK

11:15AM12:00PM

Turn Your SEO Strategy into a Marketing Powerhouse

Gyi Tsakalakis
Founder, AttorneySync

Mike Ramsey
President, Nifty Marketing

Details

Google Panda. Penguin. Hummingbird. Local. Places. Plus. It’s nearly impossible to stay on top of all the product updates, news and search buzzwords coming from Google. In this session, two of the brightest minds in the industry will come together on one stage to present the top SEO trends every attorney should know. From how to optimize your website, blog, profiles and other online channels to how to produce compelling content – you’ll get all the tips, strategies and best practices you need to become a marketing powerhouse.

12:00PM1:30PM

LUNCH
(included with registration)

1:30PM2:30PM

Lights, Camera, Action: How to Tell Your Story with Video

Drew Keller
Founder and President, StoryGuide.net

Details

The use of video has exploded over the past several years, and has proven to be a successful channel for attorneys to communicate their expertise to potential clients and referral sources. In this session, Drew Keller, an award-winning television producer, editor and educator will cover everything you need to know about producing professional quality video that will best support your marketing efforts – tell the right story, be engaging and reach the right people. No need for expensive camera equipment or years of production experience, instead Drew will provide attendees with strategies and practical tips for creating and sharing compelling video from start to finish.

2:30PM3:00PM

Search Engine Marketing Best Practices

Greg Finn
Director of Marketing, Cypress North

Details

Learn how to use search engine marketing (SEM) to get in front of more people searching for your legal services online. This session will offer the latest best practices and proven strategies related to pay-per-click advertising, including keyword targeting, search frequency, landing pages, audience segmentation and more. If your firm already uses SEM hear how you can drive even more leads from your campaigns. Or if you’re considering pay-per-click advertising, we’ll also cover the fundamentals, how to make it work for your practice, if and how you should work with an agency and other keys to success.

3:00PM3:15PM

AFTERNOON BREAK

3:15PM3:45PM

20 in 20 & Closing Remarks

Details

Our traditional closing session – we’ll showcase 20 of the hottest new technologies in 20 minutes!

Save The Date
May 13th - 15th, 2015

Wynn Las Vegas